Does email reach you? Here I am, sending emails out to everyone but I’ll be the first to acknowledge that not everyone prefers emails, or even reads them. My kids are in their 20’s and do read their emails but don’t usually use them for most communications like I do. In fact, they treat emails like a letter that says “Official Business”.
If nothing else, I am all about watching, listening, and learning, and clearly different people have different communication preferences. So I am starting to use them more. LinkedIn is like the Grand Daddy of business communications, but younger professionals have jumped on board. Facebook was for “kids”, then us boomers, but now more recently for professional social interaction.
Instagram? Not just vacation and cat pictures any more. The reason I know this? Because I join a lot of webinars and presentations from people who are killing it on Instagram. They have thousands of followers, and they turn them into professional engagements, whether they are selling something or looking for investors.
Twitter and Tik Tok are even more examples.
I won’t be sitting content with my website. I need to reach people where they are to help as many people interested in the awesome opportunities in multifamily real estate as possible. I’m learning and taking action to get engaged in these platforms because I don’t need any more convincing.
And if you want to be more active in multifamily, as either an active or a passive investor, you should too.